Well, you have a non-smooth unconstrained problem but there exists a standard reformulation of the absolute function into linear constraints.
$
\begin{align}
&\max_{x} -\frac{1}{2}x^T A x + b^T x - C \sum_{i} z_{i}\\
s.t.\quad
& z_{i} = s_{i}^{+} + s_{i}^{-}, \quad \forall i\\
& x_{i} = s_{i}^{+} - s_{i}^{-}, \quad \forall i\\
& s_{i}^{+}, s_{i}^{-} \geq 0, \quad \forall i\\
\end{align}
$
with $A \succ 0$.
Mind you, this formulation may not give you the correct results if you have decide to add constraints on $x_{i}$; if you are constraining $x_{i}$, you may need to reformulate this into a Mixed Integer Quadratic Program (MIQP).

