To supplement Todd's answer, I'd first emphasize that it's better not to place the quotient variety construction in algebraic geometry in the setting of general topology. In traditional algebraic geometry the natural (Zariski) topology on affine algebraic groups and their quotients by closed subgroups fails to be Hausdorff, so one can't automatically carry over classical ideas about quotients or quotient maps without further discussion. In scheme theory deciding on the correct notion of "quotient" gets even more delicate.
Here you are basically working over an algebraically closed field of arbitrary characteristic, within the Borel-Chevalley structure theory as developed in several textbooks by Borel, Springer, and myself using approximately the language of Mumford's old lecture notes. (More sophisticated treatments involving schemes occur in SGA3, Demazure-Gabriel, and the notes by Jim Milne.) In the standard development one shows that the natural map from $G$ to $G/H$ is open (section 12 of my book, for example). In the special case where $H$ is a Borel subgroup $B$, it's then easy to go back and forth between the double cosets $BwB$ or their closures in $G$ and the Bruhat cells or their closures (Schubert varieties) in the projective variety $G/B$.
By the way, it's worth looking further at the classic paper by Chevalley (circa 1958) where the "Bruhat ordering" of the Weyl group is first defined relative to the inclusions of Schubert varieties. This unpublished paper was edited by Borel and appears at the beginning of the two volume AMS Summer Institute proceedings (Penn State, 1991) published in 1994 as PSPM 56.
ADDED: Leaving quotient maps aside, the question raised about the Bruhat decomposition can be addressed directly inside $G$ by viewing the finitely many double cosets $BwB$ as orbits of the algebraic group $B×B$ acting on $G$ via left and right translations. Then the basic theory of algebraic group actions implies that the closure of such an orbit consists of the orbit together with possibly other orbits of lower dimension (ensuring that an orbit of smallest dimension is already closed, but here that's just $B$).
