Edit: I finally remembered the classic example of this: $L^2$-functions on a Lie group. For simplicity, let's take $S^1$. Then $S^1$ acts in the obvious way on $L^2(S^1,\mathbb{C})$ (hereinafter $L^2$). The action $S^1 \times L^2 \to L^2$ is jointly continuous but the associated map $S^1 \to GL(H)$ is most assuredly not. Indeed, if $\lambda \ne \mu \in S^1$ then $\|R_\lambda - R_\mu\| = 2$ so the image is discrete. So if we have an $S^1$-principal bundle $P \to B$ then we can form a new space by taking the quotient $P \times_{S^1} L^2$. This will be locally trivial, and the transition maps will be fibrewise linear as they are of the form $x \mapsto R_{\lambda(x)} : L^2 \to L^2$ where $x \mapsto \lambda(x)$ are the transition functions of the $S^1$-bundle. But the associated map $x \to GL(H)$ is not continuous and so it won't be a genuine vector bundle in the sense Lang defines.
(What's particularly embarrassing about how long it took me to remember this example is that in a recent paper I go into great detail about the different "levels" one can require for continuity of the action of subgroups of $Diff(S^1)$ on various loop spaces. The paper in question is this one in case anyone's interested.)

