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The Wikipedia answer is one answer that is commonly used: replace sets with categories, replace functions with functors, and replace identities among functions with natural transformations (or isomorphisms) among functors. One hopes for newer deeper results along the way.

In the case of work of Lauda and Khovanov, they often start with an algebra (for example ${\bf C}[x]$ with operators $d (x^n)= n x^{n-1}$ and $x \cdot x^n = x^{n+1}$ subject to the relation $d \circ x = d x \circ x d +1$) and replace this with a category of projective $R$-modules and functors defined thereupon in such a way that the associated Grothendieck group is isomorphic to the original algebra.

Khovanov's categorification of the Jones polynomial can be thought of in a different way even though, from his point of view, there is a central motivating idea between this paragraph and the preceding one. The Khovanov homology of a knot constructs from the set of $2^n$ Kauffman bracket smoothing of the diagram ($n$ is the crossing number) a homology theory whose graded Euler characteristic is the Jones polynomial. In this case, we can think of taking a polynomial formula and replacing it with a formula that inter-relates certain homology groups.

Crane's original motivation was to define a Hopf category (which he did) as a generalization of a Hopf algebra in order to use this to define invariants of $4$-dimensional manifolds. The story gets a little complicated here, but goes roughly like this. Frobenius algebras give invariants of surfaces via TQFTs. More precisely, a TQFT on the $(1+1)$ cobordism category (e.g. three circles connected by a pair of pants) gives a Frobenius algebra. Hopf algebras give invariants of 3-manifolds. What algebraic structure gives rise to a $4$-dimensional manifold invariant, or a $4$-dimensional TQFT? Crane showed that a Hopf category was the underlying structure.

So a goal from Crane's point of view, would be to construct interesting examples of Hopf categories. Similarly, in my question below, a goal is to give interesting examples of braided monoidal 2-categories with duals.

In the last sense of categorification, we start from a category in which certain equalities hold. For example, a braided monoidal category has a set of axioms that mimic the braid relations. Then we replace those equalities by $2$-morphisms that are isomorphisms and that satisfy certain coherence conditions. The resulting $2$-category may be structurally similar to another known entity. In this case, $2$-functors (objects to objects, morphisms to morphisms, and $2$-morphisms to $2$-morphisms in which equalities are preserved) can be shown to give invariants.

The most important categorifications in terms of applications to date are (in my own opinion) the Khovanov homology, Oszvath-Szabo's invariants of knots, and Crane's original insight. The former two items are important since they are giving new and interesting results.

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The Wikipedia answer is one answer that is commonly used: replace sets with categories, replace functions with functors, and replace identities among functions with natural transformations (or isomorphisms) among functors. One hopes for newer deeper results along the way.

In the case of work of Lauda and Khovanov, they often start with an algebra (for example ${\bf C}[x]$ with operators $d (x^n)= n x^{n-1}$ and $x \cdot x^n = x^{n+1}$ subject to the relation $d \circ x = d \circ x +1$) and replace this with a category of projective $R$-modules and functors defined thereupon in such a way that the associated Grothendieck group is isomorphic to the original algebra.

Khovanov's categorification of the Jones polynomial can be thought of in a different way even though, from his point of view, there is a central motivating idea between this paragraph and the preceding one. The Khovanov homology of a knot constructs from the set of $2^n$ Kauffman bracket smoothing of the diagram ($n$ is the crossing number) a homology theory whose graded Euler characteristic is the Jones polynomial. In this case, we can think of taking a polynomial formula and replacing it with a formula that inter-relates certain homology groups.

Crane's original motivation was to define a Hopf category (which he did) as a generalization of a Hopf algebra in order to use this to define invariants of $4$-dimensional manifolds. The story gets a little complicated here, but goes roughly like this. Frobenius algebras give invariants of surfaces via TQFTs. More precisely, a TQFT on the $(1+1)$ cobordism category (e.g. three circles connected by a pair of pants) gives a Frobenius algebra. Hopf algebras give invariants of 3-manifolds. What algebraic structure gives rise to a $4$-dimensional manifold invariant, or a $4$-dimensional TQFT? Crane showed that a Hopf category was the underlying structure.

So a goal from Crane's point of view, would be to construct interesting examples of Hopf categories. Similarly, in my question below, a goal is to give interesting examples of braided monoidal 2-categories with duals.

In the last sense of categorification, we start from a category in which certain equalities hold. For example, a braided monoidal category has a set of axioms that mimic the braid relations. Then we replace those equalities by $2$-morphisms that are isomorphisms and that satisfy certain coherence conditions. The resulting $2$-category may be structurally similar to another known entity. In this case, $2$-functors (objects to objects, morphisms to morphisms, and $2$-morphisms to $2$-morphisms in which equalities are preserved) can be shown to give invariants.

The most important categorifications in terms of applications to date are (in my own opinion) the Khovanov homology, Oszvath-Szabo's invariants of knots, and Crane's original insight. The former two items are important since they are giving new and interesting results.