Edit: It seems like a fairly interesting game, but after a bit more thought, I guess that the fact that the players are bidding for a permutation of 1..n does not make the game any simpler to analyze than an arbitrary set. Because, the central point of the analysis will be: Which possible subsets of 1..n do I have to win to win the game? For example, to win the game 1..5 you will need to win {5 4}, {5 3}, {5 2 1}, {4 3 2} or {4 3 1} or some super-set of one of those sets.
This means that the simplest case to analyze will instead be a game consisting of n 1's to bid for (where n is odd and you need to win ceil(n/2) auctions to win). That game is fairly simple to analyze, but I haven't been able to generalize further than that.
What I find interesting is how the order in which the auctions proceed will affect the best bid. This is a little surprising in such a simple setting.
I have seen a blind bidding variant similar to the one suggested in comments played also (and I believe it is quite possible to get really good at it), but that is a completely different game.

