ADDED (29 May, 2013)
As has been pointed out in the comments, there has been great progress since this answer was first written, and the conjectures below have now been proved, thanks to ground-breaking work of Agol, Kahn--Markovic and Wise. Here's a brief summary of some of the highlights. (Shameless self-promotion: see this survey article for too many further details, including definitions of some of the terms.)
Haglund--Wise define the notion of special (non-positively curved) cube complex. If a closed hyperbolic 3-manifold $M$ is homotopy equivalent to a special cube complex then $M$ satisfies L (largeness, defined below).
Agol proves that if $M$ is homotopy equivalent to a special cube complex then $M$ also satisfies VFC (the Virtually Fibred Conjecture, also defined below).
Kahn--Markovic prove SSC (the Surface Subgroup Conjecture, also defined below), using mixing properties of the geodesic flow. In fact, they construct enough surfaces to show that $M$ is homotopy equivalent to a cube complex.
Wise proves (independently of Kahn--Markovic) that if $M$ contains an embedded, geometrically finite surface then $M$ is special.
Agol uses a very deep theorem of Wise (the Malnormal Special Quotient Theorem) to prove a conjecture (also of Wise), which states that word-hyperbolic fundamental groups of non-positively curved cube complexes are special. All the properties below follow.
It's quite a story, and many other names have gone unmentioned. There were also very important contributions by Sageev (who's thesis initiated the programme of using cube complexes to attack these problems), Groves--Manning, Bergeron--Wise, Hsu--Wise and another very deep paper of Haglund--Wise. To extend these results to the cusped hyperbolic case you need results of Hruska--Wise and Sageev--Wise. Finally, it turns out that similar results hold for all non-positively curved 3-manifolds, a result established by Liu and Przytycki--Wise.
The Surface Subgroup Conjecture (SSC). $\pi_1M$ contains a subgroup isomorphic to the fundamental group of a closed hyperbolic surface. (Recently proved by Kahn and Markovic.)