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8 Added Edit3 calculation for 2D version of problem.

What is the longest rope length L of radius r that can fit into a box? The rope is a smooth curve with a tubular neighborhood of radius r, such that the rope does not self-penetrate. For an open curve, each endpoint is surrounded by a ball of radius r. For a box of dimensions $1{\times}1{\times}\frac{1}{2}$ and rope with $r=\frac{1}{4}$, perhaps $L=\frac{1}{2}+\frac{\pi}{4} \approx 1.3$, achieved by a 'U':

I know packing circles in a square is a notoriously difficult problem, but perhaps it is easier to pack a rope in a cube, because the continuity of the curve constrains the options? (I struggle with this every fall, packing a gardening hose in a rectangular tub.) I am more interested in general strategies for how to best coil the rope, rather than specific values of L. It seems that if r is large w.r.t. the box dimensions (as in the above example), no "penny-packing" cross-sectional structure is possible, where one layer nestles in the crevices of the preceding layer.
This is a natural question and surely has been explored, but I didn't find much.

Edit 1. It seems a curvature constraint is needed to retain naturalness: The curve should not turn so sharply that the disks of radius r orthogonal to the curve that determine the tubular neighborhood interpenetrate.

Edit 3 (12Aug10). Here is an observation on the 2D version, where a $1 {\times} 1 {\times} 2r$ box may only accommodate one layer of rope. If $k=\frac{1}{2r}$ is an even integer, then I can see two natural strategies for coiling the rope within the box:
$\qquad \qquad \qquad \qquad \qquad$ Red is rope core curve, blue marks the rope boundary.

Interestingly, if I have calculated correctly, the length of the red rope curve is identical for the two strategies: $$L = 2 (k-1)[r \pi/2] + 2(k-1)^2 r \;.$$ For $r=\frac{1}{16}$, $k=8$ as illustrated, $L=\frac{7\pi}{16} + \frac{49}{8} \approx 7.5$. (As a check, for $r=\frac{1}{4}$, $k=2$, and $L$ evaluates to $\frac{\pi}{4}+\frac{1}{2}$ as in the first example above.)

7 Added a single space to "Edit_1"

What is the longest rope length L of radius r that can fit into a box? The rope is a smooth curve with a tubular neighborhood of radius r, such that the rope does not self-penetrate. For an open curve, each endpoint is surrounded by a ball of radius r. For a box of dimensions $1{\times}1{\times}\frac{1}{2}$ and rope with $r=\frac{1}{4}$, perhaps $L=\frac{1}{2}+\frac{\pi}{4} \approx 1.3$, achieved by a 'U':

I know packing circles in a square is a notoriously difficult problem, but perhaps it is easier to pack a rope in a cube, because the continuity of the curve constrains the options? (I struggle with this every fall, packing a gardening hose in a rectangular tub.) I am more interested in general strategies for how to best coil the rope, rather than specific values of L. It seems that if r is large w.r.t. the box dimensions (as in the above example), no "penny-packing" cross-sectional structure is possible, where one layer nestles in the crevices of the preceding layer.
This is a natural question and surely has been explored, but I didn't find much.

Edit1

Edit 1. It seems a curvature constraint is needed to retain naturalness: The curve should not turn so sharply that the disks of radius r orthogonal to the curve that determine the tubular neighborhood interpenetrate.