In terms of educating both professors and their students about what opportunities are available with a degree in mathematics, I think our department has done an outstanding job.
First, we have the website When Will I Use Math which discusses a number of career opportunities, salary potentials, and gives other useful information. We have made it freely available to everyone; so you might take a look, or direct your students there.
Second, we have a bi-weekly seminar, in which we invite speakers from different industries to explain their careers. One week we might have a financial analyst, another week we'll have a cryptographer, and the next week we'll have someone who researches the effects of nuclear stockpiles. I'm surprised at some of the applications people find for their experience in mathematics.
Third, we are a bit more proactive, when mentoring undergraduates, in finding them jobs. To aid us in knowing what is available, our department creates a list of companies looking for internships, etc...
I hope this helps.