There is a paper entitled Zaphod Beeblebrox's Brain and the Fifty-ninth Row of Pascal's Triangle.
Freudenthal made this quote about terminology:
A more imaginative nomenclature than one relying on overburdened terms such as "fundamental," "principal," "regular," "normal," "characteristic," "elementary," and so on is desirable. Inventors of important mathematical notions should give their inventions suggestive names. The disadvantage that good names might prevent the inventor's name from being immortalized as an adjective would be more than compensated by the advantage that this honor could not possibly be bestowed on noninventors.
(from twf:178)

