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No. Let $C$ be an open affine part of an elliptic curve over the complex numbers and $L$ a non-trivial line bundle on $C$. Now, $L\oplus L^{-1}$ is trivial, so let $G=\mathbf Z/2\mathbf Z$ operate by $1$ on $L$ and by $-1$ on $L^{-1}$.

For complete varieties (for simplicity, say having a rational point), all endomorphisms of a free bundle are given by constant matrices, so all direct summands are free again.

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