The two maps are naturally one the "dual" of the other. Let me give an immediate proof when $k=\mathbf{C}$.
Over the complex numbers one has $$J(C)=H^0(C, \Omega)^*/H_1(C, Omega^1_C)^*/H_1(C, \mathbf{Z}),$$ hence $T_0J(C)=H^0(C, \Omega)^*$.
It follows that Omega^1_C)^*$.
Therefore the automorphism $\sigma \colon C \to C$ induces an automorphism $\bar{\sigma} \colon H^0(C, \Omega)^* Omega^1_C)^* \to H^0(C, \Omega)^*$. Omega^1_C)^*$.
Dualizing it, we obtain the automorphism $\bar{\sigma}^* \colon H^0(C, \Omega) Omega^1_C) \to H^0(C, \Omega).$Omega^1_C).$

