Let $V$ be a real vector space. A bilinear form $\langle \rangle:V\times V\to {\mathbb{R}}$ induces a linear functional $\theta$ on the tensor product $V\otimes V$ given by sending the finite sum $\sum_i v_i\otimes w_i $ to $\sum_i \langle v_i,w_i\rangle$.

Is there a name for this induced linear functional?

In addition, if the bilinear form is symmetric, then this linear functional $\theta$ respects the natural involution on $V\otimes V$. That is $\theta(v\otimes w)=\theta(w\otimes v)$.