I am wondering, historically, when has a new proof of an old theorem been particularly fruitful. A few examples I have in mind (all number theoretic) are:

First example is classical... which is Euler's proof of Euclid's theorem which asserts that there exist infinitely many primes. Here is when the factorization $\displaystyle \prod_p (1-p^{-s})^{-1} = \sum_{n=1}^\infty \frac{1}{n^s}$ was first introduced, leading of course to what is now known as the Riemann Hypothesis.

Second example is when Hardy and Littlewood gave an alternative proof of Waring's problem, which was done by Hilbert earlier. Their proof introduced what is now known as the Hardy-Littlewood Circle Method and gave an exact asymptotic for the Waring bases, which is stronger than Hilbert's result which only asserted that every sufficiently large positive integer can be written as the sum of a bounded number of $k$th powers. Later on the Hardy-Littlewood method proved very fruitful in other results, namely Vinogradov's Theorem asserting that every sufficiently large odd positive integer can be written as the sum of three primes.

Third example is Tim Gowers' alternate proof to Szemeredi's Theorem asserting that every subset of the positive integers with positive upper density contains arbitrarily long arithmetic progressions. This advance, namely the introduction of Gowers uniformity norms, led eventually to the Green-Tao Theorem proving the existence of arbitrarily long arithmetic progressions in the primes.

So I am wondering if there exist other incidences (number theory related or not) where a new proof really gave legitimate new insights, perhaps even a proof of a (major) new result.

Edit: I am primarily interested in examples where a new proof sparked off a new direction in research. This is best supported by having a major new theorem proved using techniques inspired by the new proof. An example of something that I am not interested in is something like Donald Newman's proof of the prime number theorem, which while elegant and 'natural' as he puts it, has saw limited generalization to other areas and one is hard pressed to apply the same technique to other problems.

anynew proof of major results require new insights. – Hailong Dao Feb 11 '11 at 2:09