Consider the 2-Wasserstein distance between probability measures $\mu$ and $\nu$ (on $\mathbb{R}^d$), defined as $$ d_{W_2}(\mu,\nu) = \inf_{\gamma} \int \|x-y\|^2 d\gamma(x,y) $$ where the $\inf$ is over all couplings $\gamma$ of $\mu$ and $\nu$. Can we define a norm (or something norm-like) on the space of signed measures (or a linear subspace of it containing the cone of probability measures) which gives rise to $W_2$ for probability measures. (I suppose not, but why?)

If not, can we approximate $d_{W_2}$ by a norm?