# Additive set with small sum set and large difference set

I have a question!

Can someone explain how (the intuition, method?) one can try to construct an additive set of cardinality $N$ with a small sum set (around $N$) and a very large difference set (say, around $N^2$)?

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As a very brief answer to your question, you cannot have a set $A$ of cardinality $N$ with $|2A|\sim N$ and $|A-A|\sim N^2$ since if $|2A|=\alpha N$, then $$\sqrt\alpha N \le |A-A| \le \alpha^2 N;$$ you will find this inequality in the aforementioned paper by Ruzsa.
The only way to construct sets with many differences and few sums I can think of (but perhaps, not the only one known to the mankind) is to use the tensor power trick. Start with you favorite set $A_0$ with $|2A_0|=\alpha|A_0|$ and $|A_0-A_0|=\beta|A_0|$, and consider the cartesian power $A:=A_0^k$ with a large $k$. You have $N=|A|=|A_0|^k$, $|2A|=\alpha^k N$, and $|A-A|=\beta^k N$; hence, if $A_0$ is chosen so that $\alpha<\beta$, then $|A-A|$ is much larger than $|2A|$ (for $k$ large).