let $\mathcal{A}$ be a 2-category, consider:
$$ \mathcal{A}(W \otimes_i A, X) \simeq_i \mathcal{C}at(W, \mathcal{A}(A, X)) \;\;\; i = 1, \: 2, \: 3. $$
where $W$ is a category, and $A$, $X$ are objects of $\mathcal{A}$
$\otimes_1$: $\simeq_1$ equivalence pseudonatural on $X$
$\otimes_2$: $\simeq_2$ isomorphism pseudonatural on $X$
$\otimes_3$: $\simeq_3$ isomorphism 2-natural on $X$
Then,
$W \otimes_1 A$ is a $bitensor$, and it is a pseudofunctor on A.
$W \otimes_3 A$ is a $tensor$ (in the sense of enriched categories over $\mathcal{C}at$), and it is a 2-functor on A.
But, what about $W \otimes_2 A$ ?.
It has be considered somewhere ?. Does it have a name (I suggest $pseudotensor$), Is it a 2-functor on A ?. I am not convinced about the suggested name. Actually, $\otimes_3$ is the pseudotensor = tensor because there are no pseudocones involved.