Consider the Fibonacci category F: $A\bigotimes{A}=E\bigoplus{A}$.
A study by Study (SCNR :-) already 1890 listed all unital associative algebras (with rank<=4).
(http://en.wikipedia.org/wiki/Algebra_over_a_field#Classification_of_low-dimensional_algebras). Now where is F? Not there in this form, because by a basis change it's isomorph to $A\bigotimes{A}=E$ (and that is listed). But the two are different fusion rings!
Thus: Are the "simple objects" of a fusion ring "marked" somehow and basis change is strictly forbidden?